Just What Is Enterprise Feedback Management?
February 25th, 2011
Traditional polls and surveys don’t really cut it anymore when businesses want to know what their customers think about them. Enterprise feedback management is software which allows businesses to design surveys which affect all the departments of a business, enabling them to work together to improve results from the ground level upwards.
EFM software also allows companies to vet surveys before they go live – the author can’t just release it, it has to go past a manager first; in this way, all customer satisfaction surveys sent out can be consistent in quality and aim.
The other great benefit of EFM applications is that they can collect consumer feedback management in real time, and it also looks at customers in a more holistic manner, assessing their likes and dislikes, allowing companies to personalise the service they can offer to regular customers. The software also makes gathering information much cheaper, allowing companies to focus on acting on the feedback they get.
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